The Regional Brands Association of Georgia (RBA GE) is an organization dedicated to promoting and supporting local and regional businesses across various industries.
Established in December 2023, the RBA GE serves as a unified platform for companies (micro, small & medium entrepreneurs, artesans, artists, etc.) that take pride in their regional identity and aim to contribute to the economic development of their respective areas.
The mission of the Regional Brands Association of Georgia is to foster collaboration, innovation, and growth among regional businesses.
RBA GE is committed to enhancing the visibility and competitiveness of local brands, creating a robust network for knowledge exchange, and advocating for policies that benefit regional economic development.
Key Objectives
Networking and Collaboration
Advocacy
Education and Resources
Promotion
Community Engagement
RBA GE provides a space for regional brands to connect, share insights, and explore collaborative opportunities that strengthen their market presence.
The association actively engages with policymakers to advocate for policies that support the growth of regional businesses, emphasizing the importance of a diverse and resilient economy.
RBA GE offers educational programs, workshops, and resources to empower regional brands with the knowledge and skills needed to navigate the complexities of the market.
The association undertakes promotional activities to raise awareness about the unique offerings of regional brands, both locally and on a broader scale.
RBA GE is committed to giving back to the communities it represents, supporting local initiatives, and fostering a sense of responsibility among its members towards sustainable and ethical business practices.
The doors of the Association of Georgian Regional Brands are open to businesses certified by specific regional brands and clearly identifying their business with regional roots, be it a family business or a successful startup. RBA GE invites membership from those organizations/institutions that share a commitment to making a positive contribution to the local economy.
If you want to join, request certification of your product/service with a brand in your region (click on the relevant region link below).
Membership
If you want to introduce a regional branding system in your region, get to know the methodology and recommendations. The association is ready to help you implement a regional branding system.
